Friday Night Lights Safe Driving Campaign

Project Description

During the fourth home game of Bradley Central High School’s football season vs Farragut HS out of Knoxville, we partnered with The 24/7 Movement to promote safe driving. Our cheerleading squad tossed 25 free “Choices Matter” T-shirts to the crowd to remind everyone of the importance of buckling up, putting your phone down, and driving sober. At the same time, the PA announcer delivered a message encouraging everyone to prioritize safety on their way home that evening—and every day—by following these guidelines.

Our Partners

Our Partners