“Safe Tonight, Memories For A Lifetime” could actually fit the completed activities of “Invite Neighboring School” and “Host a Regional Awareness Event” (double points – maybe ?). Students assisted in the planning and implementation of this campaign leading up to Prom Season & Graduations. Walker Valley HS helped to take the lead and were joined by students and influencers from 4 area High Schools – Bradley Central HS, Cleveland HS & Polk HS. The objective of the campaign was to encourage and challenge Students & Parents to have a good plan in place on Prom Night that would assure fun and safe celebrations with a strong message of driving sober, not texting, wearing your seat belt and not drinking period.
The live event took place at the TV/Radio Studio of Mix 104 where lead anchors, Steve Hartline & Bridget Forester interviewed a parade of influencers from four schools that included Students, Coaches, Principals, School Superintendents, Local Law Enforcement Officers, Traffic/DUI Court Judges, Parents, Nonprofit leaders of organizations fighting against impaired/distracted driving, underage drinking and substance abuse. Two live segments, one from 7am-9:30am. and another from 3pm.-5pm. that continue to receive viewers. Here is a link: https://www.mymix1041.com/safe-tonight-memories-for-a-lifetime/. Three local families were featured and interviewed, all of which had lost a family member at the hands of a drunk driver.
Students from each school talked about their plans to promote safe driving and the choices matter message of buckle up, phone down, drive sober. BCHS was hosting a Mock Crash event, WVHS was doing the prom corsage activity and video testimonies.
Students and parents from all 4 schools tuned into to the program that impacted several hundred students. Drawings for door prizes were given out to students watching or listening throughout the day.
There is much more we can share about this program, including our planning notes.
